It is at the couturier's headquarters that Giorgio Armani said that the perfume If : "is my tribute to modern femininity - an irresistible combination of grace, strength and independence of spirit."
Australian actress Cate Blanchett, the fragrance ambassador, was also present. The actress, known for her natural and sophisticated elegance, recalled her long relationship with the designer and her admiration for his work. She also expressed her enthusiasm for the project "IF", dedicated to a woman who is strong and feminine.
"This new essence] is my tribute to modern femininity - an irresistible combination of grace, strength and independence of spirit", said Italian designer Giorgio Armani.
Olfactory Family: Citrus - Woody.
Top Notes: Blackcurrant nectar
Heart Notes: Modern Cyprus
Base notes: Musky white wood accord